Things I like about it:- I think the use of the sat nav sound is very effective. Layering it up and causing the confusion because you're hearing it say three or four instructions at once is very confusing and it gets annoying. I deliberately left in a cough of annoyance on one instruction from the sat nav and this also builds up.
The way the sound is cut and the changing of the video means that it builds up tension and almost starts to form a rhythm. I think it does generally achieve confusion because you can never really tell whereabouts you are on the road and although signs flash up, they're for different places. I made sure there were no landmarks or recognisable places in the editing, just ambiguous landscapes and stretches of road and I think it helps add to the idea of being lost.
Things that I think could be improved:- I think the sat nav voice works, but I think it needs to be built up and the tension achieved more gradually. Obviously I still want to keep it around the same timeframe, 40 seconds and so I need to think about this and how to achieve it.
Perhaps to start the video, the sat nav could be saying something along the lines of 'You have reached your destination' or 'route guidance had been cancelled' as that always sounds very snappy and frustrated. It would also help break the video in. The opening clip could do with being different too. It's open road and I like the ambiguity but if it was something different, a faster edit or two, perhaps that would make it better.
So now I'm going to work on the other two first and then go back and rework this video and also the subconcious driving video too.
Lost from Helen Nutter on Vimeo.
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